Role
Sole prototyper
Brand identity, websites, and marketing — designed to take growing brands to their next stage.
Logos, visual systems, positioning, and the story that ties it together — so your brand looks and sounds the part.
Websites and product UX, from research to responsive build.
Campaigns, social, and content across every touchpoint.
A clear roadmap to scale — turning where you are today into where you want your brand to go.





Open Frame is my studio. I take brands from A to Z — turning ideas into designs that connect people, culture, and commerce.
From identity to interface, I help growing brands become remarkable: strategic, human, and built to grow.
A project in mind? Start one — or grab a free 30-minute call and let's talk it through.





I'm open to freelance, collaboration, and full-time roles — let's talk about your next project.

When you work with Open Frame, you work with me — not an account manager, not a rotating cast of freelancers. One designer, start to finish, who treats your brand like it's my own. Fewer hand-offs, a single point of view, and someone who actually remembers the details.
Off the clock I'm usually scuba diving, out salsa dancing, or elbow-deep in some amateur paleontology — the same curiosity I bring to every project.
Empathy, inclusion, and real-world context guide every decision. I design for actual people — their needs, their constraints, the messy reality they live in — not an idealized user on a perfect screen.
I bring imagination and clarity to problem-solving — finding thoughtful, engaging ways to meet user and business goals without ever losing sight of the craft that makes work memorable.
Grounded in user research, testing, and analytics — so solutions aren't just creative, they're effective. I let evidence, not ego, settle the hard calls.
I embrace feedback, iterate often, and stay curious — because great design is never finished, only improved. Every project teaches the next one.
Whether it's a brand, a site, or a big idea you're still shaping — I'd love to hear what you're working on.
Tell me a little about it and I'll get back to you within a day or two — or reach me directly at hello@openframe.design.
Grab a 30-minute video call and we'll talk through what you're building — no pressure, no pitch, just a real conversation about your project.
hello@openframe.design — drop me a line anytime and I'll get back to you within a day or two.
Let's connect professionally — follow along, or reach out about a role or collaboration.
View the PDF for my full background, experience, and the tools I work in.
Your brand is more than a logo — it's how people recognize, trust, and talk about you. I build the whole system: a distinctive mark, a cohesive visual language, and the positioning and messaging that tie it together — documented in guidelines your whole team can run with.
From a first landing page to a full product interface, I design sites and experiences that are as usable as they are beautiful — grounded in research, prototyped, tested, and handed off ready to build (or built by me).
Design that actually gets seen. I create the campaigns, social content, email, and collateral that carry your brand across every touchpoint — consistent, on-message, and made to move people to act.
Sometimes you don't need a deliverable — you need a plan. I act as an ongoing design partner: auditing where your brand stands today, mapping where it's headed, and guiding the decisions that get it there.





Tell me what you're working on and we'll map the right service to where your brand is right now — no pressure, just a plan.
Positioning, identity, and the story that makes a brand unmistakably itself. From strategy and naming to logo, type, and a full visual system, I build brands that look sharp and hold up everywhere they show up. I partner with growing brands, nonprofits, and startups — based in Minneapolis, working with clients anywhere.
Start a project
Collaborative and transparent from day one — I can take a project start to finish, from first idea to launched, or step in wherever you already are.
Send a note about your goals and we'll hop on a free 30-minute call to align on scope, timeline, and whether we're the right fit — no pressure, no jargon, just a real conversation about what you're building.
I put together a clear proposal with a flat-rate quote, so there are no surprises. A 50% deposit kicks us off, and we gather your content, brand assets, and references together.
We start with a rough first draft and refine it in clear, focused rounds. This is the fun, collaborative part — you're involved at every step, and nothing moves forward until it feels right.
Final polish, hand-off, and go-live. Then I'm still around — retainer or hourly support whenever you need a tweak, a new page, or the next big thing.



From a first landing page to a full product interface, I design sites and experiences that are as usable as they are beautiful — grounded in research, prototyped, tested, and handed off ready to build (or built by me).
Design that actually gets seen. I create the campaigns, social content, email, and collateral that carry your brand across every touchpoint — consistent, on-message, and made to move people to act.
Sometimes you don't need a deliverable — you need a plan. I act as an ongoing design partner: auditing where your brand stands today, mapping where it's headed, and guiding the decisions that get it there.
A project in mind? Start one — or grab a free 30-minute call and let's talk it through.
Websites and product experiences that are clear, fast, and built to convert. From research and wireframes to a polished, responsive build, I design sites that feel effortless to use and easy to grow with you. I partner with growing brands, nonprofits, and startups — based in Minneapolis, working with clients anywhere.
Start a project
Collaborative and transparent from day one — I can take a project start to finish, from first idea to launched, or step in wherever you already are.
Send a note about your goals and we'll hop on a free 30-minute call to align on scope, timeline, and whether we're the right fit — no pressure, no jargon, just a real conversation about what you're building.
I put together a clear proposal with a flat-rate quote, so there are no surprises. A 50% deposit kicks us off, and we gather your content, brand assets, and references together.
We start with a rough first draft and refine it in clear, focused rounds. This is the fun, collaborative part — you're involved at every step, and nothing moves forward until it feels right.
Final polish, hand-off, and go-live. Then I'm still around — retainer or hourly support whenever you need a tweak, a new page, or the next big thing.




Your brand is more than a logo — it's how people recognize, trust, and talk about you. I build the whole system: a distinctive mark, a cohesive visual language, and the positioning and messaging that tie it together — documented in guidelines your whole team can run with.
Design that actually gets seen. I create the campaigns, social content, email, and collateral that carry your brand across every touchpoint — consistent, on-message, and made to move people to act.
Sometimes you don't need a deliverable — you need a plan. I act as an ongoing design partner: auditing where your brand stands today, mapping where it's headed, and guiding the decisions that get it there.
A project in mind? Start one — or grab a free 30-minute call and let's talk it through.
Campaigns and content systems that grow reach and keep a brand consistent. From strategy and social to copywriting and collateral, I make sure every touchpoint pulls in the same direction and sounds like you. I partner with growing brands, nonprofits, and startups — based in Minneapolis, working with clients anywhere.
Start a project
Collaborative and transparent from day one — I can take a project start to finish, from first idea to launched, or step in wherever you already are.
Send a note about your goals and we'll hop on a free 30-minute call to align on scope, timeline, and whether we're the right fit — no pressure, no jargon, just a real conversation about what you're building.
I put together a clear proposal with a flat-rate quote, so there are no surprises. A 50% deposit kicks us off, and we gather your content, brand assets, and references together.
We start with a rough first draft and refine it in clear, focused rounds. This is the fun, collaborative part — you're involved at every step, and nothing moves forward until it feels right.
Final polish, hand-off, and go-live. Then I'm still around — retainer or hourly support whenever you need a tweak, a new page, or the next big thing.


Your brand is more than a logo — it's how people recognize, trust, and talk about you. I build the whole system: a distinctive mark, a cohesive visual language, and the positioning and messaging that tie it together — documented in guidelines your whole team can run with.
From a first landing page to a full product interface, I design sites and experiences that are as usable as they are beautiful — grounded in research, prototyped, tested, and handed off ready to build (or built by me).
Sometimes you don't need a deliverable — you need a plan. I act as an ongoing design partner: auditing where your brand stands today, mapping where it's headed, and guiding the decisions that get it there.
A project in mind? Start one — or grab a free 30-minute call and let's talk it through.
An ongoing design partner as you scale. Audits, roadmaps, and steady senior support — the strategic guidance of a design lead, without the cost of a full-time hire. I partner with growing brands, nonprofits, and startups — based in Minneapolis, working with clients anywhere.
Start a project
Collaborative and transparent from day one — I can take a project start to finish, from first idea to launched, or step in wherever you already are.
Send a note about your goals and we'll hop on a free 30-minute call to align on scope, timeline, and whether we're the right fit — no pressure, no jargon, just a real conversation about what you're building.
I put together a clear proposal with a flat-rate quote, so there are no surprises. A 50% deposit kicks us off, and we gather your content, brand assets, and references together.
We start with a rough first draft and refine it in clear, focused rounds. This is the fun, collaborative part — you're involved at every step, and nothing moves forward until it feels right.
Final polish, hand-off, and go-live. Then I'm still around — retainer or hourly support whenever you need a tweak, a new page, or the next big thing.


Your brand is more than a logo — it's how people recognize, trust, and talk about you. I build the whole system: a distinctive mark, a cohesive visual language, and the positioning and messaging that tie it together — documented in guidelines your whole team can run with.
From a first landing page to a full product interface, I design sites and experiences that are as usable as they are beautiful — grounded in research, prototyped, tested, and handed off ready to build (or built by me).
Design that actually gets seen. I create the campaigns, social content, email, and collateral that carry your brand across every touchpoint — consistent, on-message, and made to move people to act.
A project in mind? Start one — or grab a free 30-minute call and let's talk it through.
Reimagining the event parking experience — a mobile app that lets event-goers reserve their spot in advance, before the stress ever starts.
Everyday parking already had plenty of apps, so we narrowed in on the gap no one had solved: event and concert parking — where fans plan every part of a show except where they'll actually park.
How might we take the most stressful part of attending an event and make it feel effortless?

A survey and four in-depth interviews pointed to the same pain point again and again — parking for events and concerts specifically. The numbers were too consistent to ignore.
I never know which lot is closest until I'm already circling the block.
I'd happily pay upfront just to skip the stress on the night.
No app shows me real-time availability before I leave home.
We framed a primary user and mapped how the parking journey actually feels — where the stress spikes, and where a good app could turn it around.
Goes to two or three live shows a month around Houston. She plans the outfit, the dinner, and the group — but never the parking, and it's the one thing that turns an exciting night into a stressful scramble.
“Where do I even park for this?”
Too many lots, not enough info.
Guessing, with the clock ticking.
A spot locked in, ahead of time.
Straight to the space, no circling.
The venue-search flow moved through three fidelities — proving the layout as plain boxes before a single colour was committed.

A high-contrast dark UI with a signal-gold accent — prototyped and user-tested from mid- to high-fidelity. Move your cursor to tilt it; the screens cycle on their own.
Search by venue or event name and see every nearby lot with live availability, walking distance, and price — before you commit.

Seeing every nearby lot and price on one screen means I finally trust where I'm parking.
Preview the lot map, choose start and end times, and compare real-time availability and hourly rate by section — then reserve in a few taps.

Picking my section and locking in the time took all of ten seconds.
Every booking lives in “My Parking” with the full charge breakdown, section, date and time — plus one-tap directions to the lot.

My ticket, the charge and directions in one place — exactly what I always forget to screenshot.
Five quick usability sessions on the mid-fidelity prototype surfaced three fixes that made the flow click — small changes, big difference.
Users skated right past the A / B / C section toggle.
Enlarged the lot-map tiles and added a live availability count to each.
“Reserve” felt final — people hesitated to tap it.
Added a review step with the full breakdown before payment.
The QR code was buried at the bottom of the receipt.
Pinned the QR & directions to the top of “My Parking.”
A high-contrast palette meeting AAA compliance, with a bold logo and street-inspired energy across type, color, and iconography.

Park n Go turns the most overlooked part of a night out into something effortless — reserve ahead, arrive easy. The three-week sprint reinforced how much a tightly-scoped problem pays off: by resisting the urge to solve all parking and committing to the event-night moment, every screen earned its place.
Next stepsValidate the reservation flow with a live pilot at one venue, add real-time lot availability and in-app navigation to the space, and test how far the signal-gold system stretches across ticketing partners — turning a three-week prototype into something a real crowd could lean on.

A project in mind? Start one — or grab a free 30-minute call and let's talk it through.
Revitalizing a community's online identity — a responsive redesign for a Saint Paul cultural hub, built around accessibility, belonging, and a clear path to resources.

Over a three-week UX bootcamp, my team partnered with the Hmong Cultural Center in Saint Paul — a hub offering everything from traditional embroidery to citizenship courses. We set out to revitalize its branding, streamline its information architecture, and improve access to resources for the people it serves.

Four phases — Discover, Define, Develop, Deliver — from a wide-open problem space to a focused, shippable redesign for mobile and desktop.
A heuristic audit of the current site plus surveys and interviews. Because the center is unique, we analyzed sites serving similar markets — and listened to what a successful new-user experience needed to feel like.
We met Mai Yer Xiong — a first-generation immigrant with limited English — and framed the problem: a more visual site with prominent iconography and easy access to English-language and citizenship classes.
The old sitemap buried the most important resources. We simplified the IA, mapped a fast user flow to language classes, and moved from paper to mid-fidelity wireframes with a vibrant, high-contrast UI kit.
Mid- to high-fidelity in three days — a signup-focused hero, simplified color-coded navigation, and branded section banners, all consistent across mobile and desktop.






A robust design system — consistent color, typography, and layout — kept the site cohesive and genuinely usable for English-language learners, while weaving Hmong cultural elements into the identity and surfacing key offerings like ESL and citizenship classes.
Delivering a full redesign in three weeks demanded tight prioritization and agile teamwork — and we shipped a high-fidelity prototype for both mobile and desktop.
A project in mind? Start one — or grab a free 30-minute call and let's talk it through.
Simplifying enterprise communications through strategic product-marketing design — a scalable marketing website that turns a complex unified-communications platform into a clear, sales-ready story.

HelloSpoke keeps property teams connected — from first call to completed request. But a broad, technical product had a website that didn't communicate its value, with overlapping features that made it hard for prospects to understand what was on offer.

The original site — dense and hard to parse.
A full product-marketing workflow — understand the business, restructure the story, systematize the design, and build it responsive.
Got up to speed on the communications industry, mapped customer personas, and reviewed competitors — surfacing the real pain points and the questions every visitor was trying to answer.
Restructured navigation so each product had a home and each journey had a clear route — Core Platform, Assist, Dialtone, Pricing, Resources, About — reducing cognitive load for non-technical buyers.
Anchored the whole site around the five questions a buyer asks — what it does, is it for me, why it's different, what it costs, how to start — and made each page answer one clearly.
Built a reusable system — type, color, buttons, cards, spacing — then shipped it responsive in Divi on WordPress, so new product pages could be assembled quickly and stay on-brand.


The redesign delivered clearer product messaging, improved navigation, a modern identity, and a scalable architecture that better supports sales conversations — and sharpened how I design for enterprise audiences.
A project in mind? Start one — or grab a free 30-minute call and let's talk it through.
Building a scalable brand and communications system for a statewide mental-health nonprofit — one consistent, hopeful voice across peer support, fundraising, events, and everyday content.

As the organization expanded its statewide reach, communications became fragmented — virtual peer support, fundraising, conferences, podcasts, newsletters, and events all needed to feel like one recognizable brand, balancing professionalism with warmth.
Instead of treating each request as a one-off, I built an integrated brand system — shared type, color, photography, hierarchy, and tone across everything.
Brand guidelines, a Canva template library, design standards, and a marketing toolkit — so staff and volunteers can stay on-brand without a designer in the room.
Social-media campaigns, fundraising graphics, event promotion, and awareness campaigns — consistent, on-message, and quick to produce.
Email newsletters, Facebook templates, podcast branding, and presentation decks that all read as one organization.
Flyers, posters, signage, conference materials, VPSN programming graphics, volunteer materials, and resource guides — the whole in-person toolkit.
One of the largest recurring initiatives: reusable monthly, weekly, and daily social templates staff can update quickly while keeping a consistent visual identity and messaging structure.



Rather than isolated pieces, the project established a communications framework spanning fundraising, education, peer support, conferences, podcasts, and newsletters — making future content faster and presenting the organization as unified and trustworthy.
Successful nonprofit branding isn't about individual graphics looking good — it's about building systems that let organizations communicate consistently at scale.
A project in mind? Start one — or grab a free 30-minute call and let's talk it through.
Bringing a longstanding craft community into a welcoming, easy-to-navigate digital home — without losing the heritage that makes it special.

Since 1972, the Guild has fostered excellence in needlework through classes, retreats, and a passionate community. But the old site made it hard to find what members care about most — classes, retreats, and membership — and the identity didn't reflect the warmth of the craft or invite newcomers in.

The site before the refresh.
I reorganized the site around what members actually need — joining, learning, and gathering — so the most important pages are the easiest to reach, with warm, traditional colors and classic type that honor the craft.




The refresh gave the Guild a clearer, friendlier presence — easier navigation to classes, retreats, and membership, and an identity that honors a 50-year legacy while opening the door to new members.
Designing for a heritage community is about honoring the past while lowering the barrier for newcomers — small, respectful changes that make a longstanding organization feel current and welcoming.
A project in mind? Start one — or grab a free 30-minute call and let's talk it through.