A stronger signal than we expected.

A survey and four in-depth interviews kept landing on the same problem, parking for events and concerts.

Find your event in seconds.

Search by venue or event name and see every nearby lot with live availability, walking distance and price before you commit.

Pick a section, set your time.

Preview the lot map, choose start and end times, and compare real-time availability and hourly rate by section, then reserve in a few taps.

Everything, in one ticket.

Every booking lives in “My Parking” with the full charge breakdown, section, date and time, plus one-tap directions to the lot.

A dark kit built for contrast.

The palette meets AAA contrast. The logo is bold, and the type, color and icons have a street feel.

Listening first.

Built for signup, easy to navigate.

A broad product, made to feel simple.

The voice had drifted.

I lined up a month of posts, flyers and newsletters side by side. VPSN, the Warmline, Recovery in the Woods, Recovery on the Road and the podcast each spoke in their own way, and none of them led with what makes Wellness different.

Schedules you can read in a second.

I redid the monthly, weekly and daily VPSN calendars in the same voice and design system. Sessions, times and the join link sit in the same place every time, so regulars know where to look and staff just swap in the new week.

New programs, same family.

While I was there I launched the design system for the podcast and Next Step. I created their logos and gave each a place in the color system, so they feel like their own programs and still clearly belong to Wellness.

Newsletters the community helps write.

I coded our Mailchimp campaigns and automated much of the production. Staff and community members contribute stories and updates, so each newsletter sounds like the people it serves.

Grounded and hopeful.

Colors taken from the woods, a bold display face for headlines and a plain body face for reading.

Too much site, not enough direction.

An audit of every page and conversations with members kept pointing at the same problem: there was a lot here, and no clear way through it.

From 15+ categories to five.

The menu went from a wall of categories to five clear items with two dropdowns, plus Log In and Join Now. A new Minnesota-and-needle mark replaced the old outline logo.

Everything members need, behind one login.

One Zoom link for every monthly meeting, then the directory, minutes, newsletters and bylaws. It replaces links that used to be scattered across old emails.

Joining in fewer clicks.

Join Now sits in the header on every page and leads to a one-page pitch with a single button to the application. That's a click or two shorter than the old path.

Warm, quiet and made of linen.

Thirteen colour tokens, two typefaces and fifteen type roles, all defined once and reused on every page.